This module will equip you with the knowledge and critical techniques needed in order to conduct research in business and management. We will address the different kinds of research, especially scholarly, academic output, and applied consultancy output, whilst the module’s practical emphasis is upon facilitating research methods for empirical research in the programme’s capstone project.
You will also learn about the different approaches to undertaking research, and how research methods are underpinned by different philosophical perspectives. This module is essential in supporting you to begin your dissertation and the content should be revisited once you have begun.
This module provides you with an in-depth, critical understanding of how international companies design and implement marketing strategies to create customer value and competitive advantage, in the context of increasingly sophisticated and demanding consumers, the digital revolution and globalisation. There will be a particular focus on product innovation and services marketing.
This is an enabling module, which, through a combination of lectures, seminar activities, group work and group discussions; will encourage you to apply key marketing concepts and techniques including market orientation, segmentation, targeting and positioning and the marketing mix, to the real-life situations of international companies operating in the global arena, and, to put forward and test your own individual, innovative, strategic marketing solutions.
This module provides you with a critical and clear understanding of Corporate Strategy and Corporate Social Responsibility in international business context. You will learn how to apply the essential concepts and tools of strategy that are used by managers in multinational firms and global organisations.
In a global, fast-paced world that is rapidly changing, systematic strategic context analysis, data-driven decision-making and systematic business development are crucial for companies and professionals to succeed.
The module will demonstrate how sustainability practices and concepts influence international business policy, stakeholder relationships and strategy design & process. It will provide you with a number of essential frameworks all suited to guide you as a future manager when analysing the main factors relevant to the strategy-making process, and with reference to real world case studies and leading corporations’ insight. You will also learn about the importance of non-market aspects in strategic management that impinge on organisational success.
With the increase in International Trade, companies have to consider wider and potentially more complicated issues in order to compete successfully in the global market place. This module will enable you to understand how changes in international trade affect international businesses.
You will learn to critically evaluate the main strategic decisions to be taken when establishing international trading solutions; evaluate the impact of global changes as they affect trade; apply key international trade principles in order to design appropriate trading solutions in different international contexts, and evaluate and integrate principles for trading internationally in areas characterized by different trading regimes. You will be able to appreciate the legal constraints faced by foreign investors in specific industries; political risk and financial aspects associated with international trade, such as the sources of finance and the impact of interest rates, taxation, exchange rates and property prices on the success of an organisation’s internationalization strategy.